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With the 2013 edition of LeWeb approaching, Loic Le Meur, co-founder of the Conference, released a presentation of some of the latest trends that will be discussed in Paris, Dec 10-12, 2013. Full programme here including 150 speakers to cover these fascinating trends. Promising!
The next 10 years:
French Railway company SNCF teamed up with ad agency TBWA to create the “Europe, it’s Just Next Door” ad campaign that transports pedestrians to other European cities, simply by opening a door.
The brightly colored doors are placed in public areas around Paris and feature the names of European cities. When opened, the interactive experience begins, “plus vraie que nature”.
Nice execution, fun and engaging. Watch the video to find out more: