With the 2013 edition of LeWeb approaching, Loic Le Meur, co-founder of the Conference, released a presentation of some of the latest trends that will be discussed in Paris, Dec 10-12, 2013. Full programme here including 150 speakers to cover these fascinating trends. Promising!
The next 10 years:
French Railway company SNCF teamed up with ad agency TBWA to create the “Europe, it’s Just Next Door” ad campaign that transports pedestrians to other European cities, simply by opening a door.
The brightly colored doors are placed in public areas around Paris and feature the names of European cities. When opened, the interactive experience begins, “plus vraie que nature”.
Nice execution, fun and engaging. Watch the video to find out more:
“Happiness is an allegory, unhappiness a story.”*
I’m in awe with Jay-Z latest album Magna Carta… Holy Grail.
The first release features Justin Timberlake, holy s***, only Jay Z could have pulled off a hip-hop ode to Kurt Cobain!
This album as a whole is SERIOUS DOPE.
* Leo Tolstoy
At first look, today might not be the most educational blog post I’ve ever shared but when I come across such a creative video, I don’t even wonder if it’s worth it.
(Don’t) mind the Nutella.
Did you know that Mobile Users reach to their phone 150 times a day*?
150 times…. that makes almost 10 times per hour over a day.
Addicted? Really? I see a wealth of opportunities for marketers here :-)
But what if there was no mobile? What if tweets were actually birds, and spams fighters?
That’s what Qualcomm have imagined and it’s hilarious!
* according to the KPCB Internet Trends 2013 report here.