You’ll find below the latest statistics and trends of mobile advertising spending (mobile ads budgets, how they are segmented and more).
Global Mobile Ad Spending (2012-2016)
| Year | Worldwide Ad Spending (in billions USD) | US Mobile Ad Spending (in billions USD) |
| 2012 | $8.41 | $4.11 |
| 2013 | $13.58 | $7.29 |
| 2014 | $20.30 | $11.33 |
| 2015 | $28.45 | $16.17 |
| 2016 | $36.87 | $21.53 |
Mobile advertising accounted for 18 percent of paid search budgets in 2012
22.7 percent of consumers used a mobile device to visit a retailer’s site in December 2012, up from 14.6 percent in 2011.
Mobile Ad Spending by Region (2012-2016)
| 2012 (in millions USD) | 2013 (in millionsUSD) | 2014 (in millionsUSD) | 2015 (in millionsUSD) | 2016 (in millionsUSD) | |
| North America | 3,948.4 | 7,162.6 | 11,245.1 | 16,117.9 | 21,391.7 |
| Asia-Pacific | 2,653.8 | 3,412.8 | 4,313.8 | 5,314.6 | 6,191.6 |
| Western Europe | 1,647.8 | 2,735.3 | 4,294.4 | 6.355.7 | 8,389.5 |
| Latin America | 79.2 | 140.2 | 259.3 | 414.9 | 580.9 |
| Eastern Europe | 70.4 | 117.0 | 162.1 | 210.8 | 261.4 |
| Middle East and Africa | 7.1 | 13.4 | 22.8 | 36.4 | 58.3 |
M-commerce sales will account for 15% of total ecommerce sales in 2013
Mobile Ad Spending By Category
| Entertainment & Media | 40% |
| Technology & Telecom | 22% |
| Retail | 9% |
| Travel | 7% |
| Social & Dating | 6% |
| News & Education | 6% |
| Business & Finance | 5% |
| Lifestyle & Health | 3% |
| Automotive | 1% |
| Style & Fashion | 1% |
Market Share of Net Mobile Ad Revenues by Company
| 54.65% | |
| 13.23% | |
| Pandora | 5.10% |
| 3.64% | |
| Apple iAd | 2.92% |
| Millennial Media | 1.29% |
| Other | 19.17% |
Highest CTR for Mobile Ads was in between 6 Pm and Midnight
Target Demographics of Mobile Ad Campaign
By Age
| Under 20 | 38% |
| 20-29 | 39% |
| 30-39 | 16% |
| 40+ | 7% |
By Gender
| Male | 54% |
| Female | 46% |
Mobile Ad Spending by Platform
| iOs | 75% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Android | 24% | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Other | 1% Global Mobile Ad Spending (2012-2016)
Mobile advertising accounted for 18 percent of paid search budgets in 2012 22.7 percent of consumers used a mobile device to visit a retailer’s site in December 2012, up from 14.6 percent in 2011. Mobile Ad Spending by Region (2012-2016)
M-commerce sales will account for 15% of total ecommerce sales in 2013 Mobile Ad Spending By Category
Market Share of Net Mobile Ad Revenues by Company
Highest CTR for Mobile Ads was in between 6 Pm and Midnight Target Demographics of Mobile Ad Campaign By Age
By Gender
Mobile Ad Spending by Platform
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